See how the work happens.
Use the BPGO method to talk about your operations, ideas, work in progress and what needs attention. Make responsibilities and handoffs visible without making everything urgent.
Business coaching with Jeff Penner
See the business.
Find a better way to work.
You know your business. I help you see it from a new perspective—so you can understand what’s happening, connect the opportunities and decide what to do.
Let’s talk about your businessA conversation first. No platform subscription required.
Understand it.
Improve it.
Keep checking.
Before we change a process, we need to define what it does and decide how we’ll recognise improvement. That gives us something to analyse, test and keep checking.
We look broadly before prioritising. Several issues may share a cause—or an improvement that connects them. AI helps us investigate and do the work; it doesn’t replace your judgment.
Bring your business into view.
Look at the year together.
Build a seasonal business calendar with rings for the things that matter to you. Learn to add more, interpret the patterns and investigate them with your AI.
Connect the promise to the work.
Explore how people understand your business, what you want it to stand for and whether the experience you deliver supports that promise.
Tools you can use.
Support as you go.
We can start with a focused working session, help you set up a useful view of your business, or work together over time. We’ll agree what fits after talking—not ask you to select a package before we understand the work.
Your source accounts and working files stay under your control. You choose what to share for coaching. BPGO can hold our agreed priorities and progress without becoming a warehouse for your business records.
You’re paying for coaching and the agreed work, not monthly rent on your own information. Third-party tools may have their own costs.
Entrepreneur. Business coach.
I’ve built a business.
And I’ve lost one.
It began with a baby shoe my wife had made. From our kitchen table, we grew that idea into a brand in more than 300 wholesale stores and $15 million in online sales over a ten-year journey. During the height of COVID, the business faced constraints we couldn’t overcome and ended in bankruptcy.
That experience shapes my work: the importance of a brand people care about, the information behind decisions, and the pressure an owner carries.
More about my journey →What would you like
to see more clearly?
Tell me a little about your business and what’s on your mind. I’ll read your message and reply about whether we’re a good fit.
Quoted in USD before you commit. We agree the focus, fees and timing together. Sending an inquiry doesn’t book a session or start a subscription.
Do I need to know BPGO or AI already?
No. I’ll teach you the method and help you use AI on real work at a pace that makes sense for you. Bring your knowledge of your business.
Do I have to do the free exercise first?
No. Find Your Footing in the AI Shift is a useful starting point, not a requirement for a conversation. Share its findings only if you choose.
Where does my information live?
We aim to work with your own accounts and files. Agreeing to coaching is not permission to copy all of your records into BPGO. We’ll agree what is shared, and any AI tools you use will have their own data handling terms.
What does ongoing coaching include?
Regular time to review the work, question what the data suggests and adjust your next actions. We agree the cadence and any between-session support in advance. Implementation, tool updates and other delivery are included only when specified.
What results can I expect?
A clearer understanding of your business and a practical way to work on it. Revenue, savings and other business results are not guaranteed. Coaching does not replace qualified legal, financial or security advice.